Kerin,  <br/><br/>
Marketing : 
Roger A. Kerin,  
 - 5th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2013. 
 - 507  
<br/><br/> Map on lining papers. 
<br/><br/><label>ISBN: </label>9780078028922 (alk. paper) 0078028922 (alk. paper) 
<br/><br/><label>Dewey Class. No.: </label>658.5  / KER