Perreault <br/><br/>
Basic Marketing a global Managerial Approach	  - 
William D.Perreault	 
 - 12 
 - Boston			  Mc Graw hill Irwin McGraw -Hill  1996 
 - 829 
<br/><br/><label>ISBN: </label>256139903					 
<br/><br/><label>Dewey Class. No.: </label>600  / PER