Kotler <br/><br/>
Marketing management	Analysis, Planning, Implementation and control  - 
Philip Kotler 
 - 7 
 - New Delhi			  Prentice -Hall of India  1991 
 - 756 
<br/><br/><label>ISBN: </label>0876926847							 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT